Maker Spotlight: PRIV the Brand - Effortless West Coast Loungewear

PRIV the Brand got its start in 2007, founded by Donni Rae Edmondson on Canada's West Coast. Donni's path to fashion began in retail, where she owned and operated several stores before launching her own sleepwear line. That line grew, piece by piece, into a full lifestyle collection covering daywear, activewear, sleepwear, and accessories.

In 2019, PRIV made a full shift toward wholesale and e-commerce, allowing the brand to focus on supporting retail partners like us while scaling thoughtfully. Today the label is carried in over 100 boutiques across Canada, built on a simple mission: keeping it simple, but always a little prettier.

Every PRIV piece is designed around soft, elevated fabrics and flattering silhouettes, inspired by an easy West Coast lifestyle. We've brought in a curated edit of their loungewear for the fall/winter season, including their signature silky pajama sets and cozy French terry lounge sets, perfect for slowing down as the days get shorter.

Shop our full loungewear collection, including PRIV the Brand, in store and online.